Social Media Marketing
By giving you full access to an untapped audience of billions of users, social media has been playing an integral role in boosting a brand’s online presence for quite a while now. It has proved to be the most powerful tool for businesses looking to enhance their reach and growth.
Utilizing social media platforms like Facebook, Youtube, Instagram, Twitter & more gives your brand the exposure it needs to flourish online and further build lasting relationships with your target audience. Our main focus is to help brands and businesses achieve their business goals with a 100% result driven social media strategy.
Result-Oriented Social media marketing
Struggling to get top results from your social media marketing strategy? Don’t fret! You’ve come to the right place. While most of you are aware of the social media platforms where you can market your business such as Facebook, Instagram, Twitter, LinkedIn, etc but do not know how and whats of it,that’s where we step in. Our social media marketing services eliminates the complexity of business owners and lets you stick to what you are nest at and that is ‘Running your business’.
Attract your audience
You should know who are your potential customers and what makes them tick? At Adzania Digital, our social media campaigns begin by identifying the target audience and then targeting them using the most effective social media strategies.
Engage your audience
Our social media experts understand your audience well and publish content that is intriguing, relevant and appeals to the intended audience. This promotes the effective connection of the brand with the target audience and yields greater engagement.
Grow your audience
Our social media management services help you maintain your online presence and grow your community manifolds at different social media platforms and excel in the competitive business world.
How do we do this?
Our process for social media marketing is similar to our approach for other marketing strategies in general: TRACK > TEST > TWEAK > REPEAT. Take a look at the process we follow to market your brand or business on different social media platforms.
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Set goals that make sense for your business
It is your business goals that define your content strategy. Also, it helps in estimating how much time is needed to dedicate to your campaigns. We like to kick things off with a very simple and quick question, which is “What are your expectations from Social Media”. Understanding your needs, we then begin planning your social media strategy with your goals. A few of the most common business goals are: Increase brand awareness, generate leads and sales, grow your brand’s audience, boost community management and drive traffic to your website.
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Research your target audience
Once your business goals are defined, our dexterous team of experts takes its time to perform the research for figuring out the target audience for your business. This is important as it helps in identifying the audience, where you need to focus your efforts entirely.
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Establish your most important metrics and KPIs
Irrespective of the product or service you are offering, your social media strategy should be data-driven. It means focusing on the social media metrics that matter, as they play a crucial role in deciding your brand’s success rate. Metrics such as reach, clicks, engagement, hashtag performance, organic and paid likes, sentiment analysis etc. are commonly taken into account.
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Create engaging social content
It is well-known fact that a brand’s social media marketing strategy hinges entirely on its content. Therefore, we make sure that only goal-based, relevant and engaging content is published on your business’s social media platforms.
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Assess what’s working & what isn’t
Having a bird’s eye view of your social media activity helps put things into perspective. It gives you an idea of what strategy is working for you the best so that you can align your campaigns when the progress halts. We tracking and optimize your audience and reach engagement rates, click-through-rate and leads and your ROI on paid social campaigns.
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Manage and monitor your social reputation
While managing and monitoring your social reputation, we take into account your business’ social media reviews, feedback and sentiment, engagement from campaigns, brand mentions and chats across social platforms.